My Booze Free Love was born from a simple truth: alcohol just doesn’t agree with me. For years, I felt the pressure that drinking was the only way to connect, to celebrate, to “fit in.” But I discovered something powerful — life feels brighter, more joyful, and more authentic when I choose to live it booze-free.

This brand is about more than clothes. It’s about celebrating freedom, presence, and love — whether you’re taking a night off, trying a sober week/month, or embracing an alcohol-free lifestyle for good.

Our vibrant colours and upcoming bold designs are a reflection of that choice: to live fully, to laugh loudly, to dance freely, and to wake up without regret. My Booze Free Love is a reminder that joy doesn’t come from a glass — it comes from within.

We’re not anti-alcohol, we’re pro-choice. We’re here for anyone curious about what life looks like when you give yourself the gift of being fully present.

Thanks so much for being here everybody. It’s so wonderful to share these moments with you. You ready?! Now….meet Robbie, my baby boy